# Prova > Prova helps marketers build real AI skills — practical tools and workflows you can use at work, with honest feedback on your own marketing projects. Prova helps marketers, agency operators, and advertising professionals build real AI skills — the kind you can show at work, not just talk about. You work on your own marketing projects, build a tool or workflow you will actually use, and get clear feedback on the real thing you made. ## Who it is for - Marketers and advertising professionals who want hands-on AI skills - Agency leads modernizing how client work gets delivered - Marketing leaders running an AI pilot they can measure and defend ## What you get - Practical AI tools and workflows for your day-to-day marketing - Honest feedback on your real work, reviewed against clear criteria - A path that adapts to what you have done, so you always know your next move - Personal guidance in context, not generic chatbot answers - The same experience on iPhone, iPad, and web ## Starting paths - Operator path: improve a recurring marketing workflow and prove where AI helps safely - Leader path: make an AI pilot, measurement, or operating decision easier to defend - Builder path: ship a first useful slice that a real user or team can try ## Key pages - [Home](https://prova.chandlernguyen.com/): what Prova is and how it works - [Assessment](https://prova.chandlernguyen.com/assessment): a short readiness check that picks your first focus - [Blog](https://prova.chandlernguyen.com/blog): practical articles for marketers choosing Operator, Leader, or Builder paths ## Common questions ### How is this different from ChatGPT or Claude? Generic AI gives you answers, not a path. Prova sequences what to learn first, reviews your artifacts against named criteria, and chooses your next sprint based on the evidence in your last one. The product is the rhythm, not the chat. And because it remembers your prior work, each sprint starts from what you already built instead of a blank prompt. ### Do I need to know how to code? No. Operator and Leader paths are built for marketers improving work and leading pilots — no code required. Builder teaches one opinionated stack (Vercel + Supabase + Claude Code or Codex) one sprint at a time. ### What if I don't have a project idea yet? Your first sprint is built for that. Operators audit a workflow they already run. Leaders choose one pilot decision worth testing. Builders write a Build Reality Check before picking a tool. You don't need to arrive with a plan. ### Can I switch paths later? Yes. The assessment routes your first sprint, but the roadmap adapts. You can move among Operator, Leader, and Builder without losing progress. ## Apps - iOS (iPhone and iPad): https://apps.apple.com/us/app/prova-ai-builder-coach/id6770615523