Featured note
AI Governance For Marketing Teams: Three Approval Gates That Actually Work
AI governance in marketing needs three gates: copy review, data privacy review, and brand standards approval before anything goes live.
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Prova posts about Leader for marketers choosing an Operator, Leader, or Builder path.
Featured note
AI governance in marketing needs three gates: copy review, data privacy review, and brand standards approval before anything goes live.
An AI tool recommendation brief needs the problem, workflow change, risks, cost, build-or-buy rationale, and success metric.
Choose the Operator Path for workflows, the Leader Path for AI pilot decisions, or the Builder Path for a working slice your team can use.
Marketing directors don't need to build AI tools themselves.
A 90-day AI pilot needs workflow selection, baseline measurement, controlled rollout, and a final team decision.
Measure AI ROI in marketing with time reclaimed, output quality delta, and cost per qualified output.
A practical AI vendor evaluation scorecard for marketing teams comparing tools, pilots, risk, workflow fit, and support burden.
A practical worksheet for redesigning marketing team roles around AI without pretending every role should simply become more automated.
A practical way to turn AI experiments into a marketing operating system with owners, rhythms, review points, and evidence.
A practical AI readiness scorecard for marketing teams that need to know what is safe to pilot and what still needs operating work.
A 90-day AI rollout plan for marketing teams that need ownership, measurement, review rhythm, and a pilot that can survive real work.
Why marketing AI pilots need a measurement architecture before teams can make credible claims about value, risk, and adoption.